Dereck Andrade joins WeHo News team

August 2, 2012

WeHo News this week announced that journalist and public relations expert Dereck Andrade will join the company as its Vice President of Sales and Marketing Communications for WeHo News, effective immediately.

WeHo News is the leading local online media company in West Hollywood with a greater reach in WeHo and around the world than any other news outlet.


Dereck Andrade joined the WeHo News team this week as a vice-president of sales and marketing communications. Photo courtesy Pasadena Weekly.

Mr. Andrade, who joins WeHo News after a seven year stint at his own firm, Dereck Andrade Public Relations, will report to Ryan Gierach, founding editor and publisher of WeHo News.

In his new role, Mr. Andrade will be responsible for overseeing all of WeHo News' local and regional sales and marketing operations.

In addition to that, Mr. Andrade will work to enhance WeHoNews' public relations activities throughout the community, with a special emphasis on capacity enhancement for the non-profit community.

"I'm very excited to join Ryan in movingWeHoNews to a new level as the premier source for news and information and advertiser exposure for West Hollywood," Andrade said.

"It's an honor to know that I will be connected to such a well-respected news outlet and be interacting with so many talented West Hollywood business, non-profit and civic leaders on behalf ofWeHoNews."

Ryan Gierach, who founded what the LA Weekly calls a “spunky… and scrappy online newspaper that has been a must read for anyone interested in all things West Hollywood” in 2005, says he is excited to begin offering local and regional businesses Mr. Andrade’s services as a sales and PR rep.

"Dereck has everything WeHo News needs to expand its advertiser base to match is vast readership base," said Mr. Gierach.

"His skill set in journalism as a senior business editor, a public relations expert and a successful marketer makes him uniquely positioned to take WeHo News to another level on the regional stage and to give businesses the expert guidance they need in making intelligent advertising decisions."

Mr. Andrade can be reached at DereckAndrade@WeHoNews.com.

Mr. Andrade holds a bachelor of arts degree in International Relations from the University of Southern California, and a master’s of science degree in Leadership and Organizational Management from the University of La Verne.

Mr. Andrade is the former business editor of the Pasadena Star-News, San Gabriel Valley Tribune and the Whittier Daily News.

He has been a spokesman for the American Red Cross in Pasadena, and worked over 10 years as a Credentials Assistant and Coordinator in Charge of Access for the annual Academy Awards. He has also worked on the Emmy, Golden Globe, and American Music awards.

Andrade is also a former adjunct professor at Pasadena City College where he taught journalism and public relations.

He served as Southern California Field Director for Lt. Governor Leo McCarthy.

About WeHo News:

WeHo News currently has an average readership in excess of 80,000 readers per month (data from January, 2011 through December 2012) that read 580,000 pages and spend an average of five minutes on the site per visit.

One of the first comprehensive hyper-local newspapers to start online, WeHo News has remained a leader in creating unique content that mirrors West Hollywood’s special place in the world.

Its mainstream format covers a community that is nearly 40 percent LGBT, making it one of the few community newspapers that treat homosexuality as the norm.

WeHo News boasts one of the most respective automobile industry writers in America, Todd Bianco, whose car reviews regularly appear on the top position of Google searches for that model.

Additionally, its theater reviews, written by Samuel Bernstein, are among the most read reviews of small, independent theater in the region.

Ryan Gierach wrote the only published history of the City of West Hollywood, "Images of America: West Hollywood" offered by Arcadia Publishing Company.

He began his journalistic career as investigative reporter for Frontiers Magazine in 1999.